Smart Voter Results of Online Survey
of Smart Voter Users 		League of Women Voters
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  "...This is one of the best uses of the internet I've found."

Thank you to all who participated in our survey which was available from November 1 to November 14, 2000. We thank NetElection.org, a project of the Annenberg Public Policy Center, for providing the survey technology.

Summary of Results

The survey was made available as a link from several Smart Voter pages. 771 people responded to at least one question; about 500 responded to all eight Smart Voter questions.

  • 87% of the respondents thought Smart Voter was very useful or useful.
  • 86% thought it was very easy or quite easy to find the information desired.
  • 40% thought the ballot lookup was the most useful followed by polling place lookup (19%), candidate pages (17%) and additional information (like links) (15%).
  • Where did people hear about Smart Voter?
    • Search engines - 29%
    • Links from other sites - 28%
    • TV/radio - 14%
    • Other - 14%
    • Friend - 9%

Analysis of the free-form answers is in progress and will be reported later.

NetElection.org, a project of the Annenberg Public Policy Center of the University of Pennsylvania, has compiled the results of the remainder of the survey in a press release and a report available in PDF.

Survey details

[Instructions] In this survey we are interested in learning about your personal opinions and experiences. Please only give us your personal experiences and opinions-do not consult anyone else about your answers.

Note: choices offered were randomly presented to respondents.

Question ActualPer-
cent-
age
Question 1: What was the one feature on Smart Voter that you liked the most? (768 responses)
1. Ballot Lookup311 40%
2. Polling place 143 19%
3. Additional Information, e.g., Links to Official Web sites, Election Web sites, News, Events 116 15%
4. Registration Information, e.g. How to register 6 1%
5. Educational Pieces, e.g., How to Judge a Candidate 63 8%
6. Candidate Pages 129 17%
Question 1-a. Why did you like that feature most?
Compilation of free-form answers in progress.    
Question 2. What was the one feature on Smart Voter that you liked the least? (439 responses)
1. Ballot Lookup32 7%
2. Polling place 66 15%
3. Additional Information, e.g., Links to Official Web sites, Election Web sites, News, Events 62 14%
4. Registration Information, e.g. How to register 132 30%
5. Educational Pieces, e.g., How to Judge a Candidate 78 18%
6. Candidate Pages 69 16%
Question 2-a. Why did you like that feature least?
Compilation of free-form answers in progress.    
Question 3. How did you hear about Smart Voter? (503 responses)
1. TV/Radio70 14%
2. Newspaper16 3%
3. Newsletter8 2%
4. Link from another Web site141 28%
5. Searching the Web144 29%
6. Email 10 2%
7. Friend43 9%
8. Posters/bookmarks2 <1%
9. Other 69 14%
Question 4. How easy was it to find the information you wanted? (499 responses)
1. Very easy 301 60%
2. Quite easy132 26%
3. Moderate49 10%
4. Somewhat difficult7 1%
5. Difficult 10 2%
Question 5. How useful did you find Smart Voter in making more informed decisions? (495 responses)
1. Very useful 242 49%
2. Useful190 38%
3. Uncertain45 9%
4. Not too useful 11 2%
5. Not useful 7 1%
Question 6. What would be of use to you that is not on the Smart Voter Web site?
Compilation of free-form answers in progress.    

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