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LWV League of Women Voters of California Education Fund
Smart Voter
Orange County, CA April 5, 2005 Election
Measure A
Construction of One Broadway Plaza
City of Santa Ana

Referendum - Majority Approval Required

See Also: Index of all Measures

Information shown below: Yes/No Meaning | Impartial Analysis | Arguments | Full Text

Shall the City of Santa Ana enforce Ordinance NS-2649 permitting the development of One Broadway Plaza, a 37 story office building and related retail improvements and parking?

Meaning of Voting Yes/No
A YES vote on this measure means:
The City of Santa Ana will permit development of One Broadway Plaza per Ordinance NS-2649

A NO vote on this measure means:
The City of Santa Ana will be prohibited from enforcing Ordinance NS-2649

Impartial Analysis from City Attorney
Measure A, placed on the ballot by the Santa Ana City Council as a result of a referendum petition, proposes to approve City of Santa Ana Ordinance No. NS-2469 rezoning approximately 4.32 acres generally bounded by Washington Avenue on the north, Sycamore Street to the east, 10th Street to the south, and Broadway Street to the west from Midtown Specific Plan No. 3 (SP-3) to One Broadway Specific Development District (SD-75). This rezoning would permit the construction of a 545,124 square foot, 37 story office building, an 8-level parking structure and rehabilitation of four existing structures into office and commercial uses.

Development of the project would also require the demolition or relocation of two structures designated as historically significant. An additional historically designated structure would be restored and retained at its present location.

The following traffic changes are also part of the project: a portion of Sycamore Street between 10th Street and Washington Avenue would be vacated; 10th Street between Broadway Street and Main Street would be converted to one-way eastbound; and Washington Avenue between Broadway Street and Main Street would be converted to one-way westbound.

A general plan amendment resolution and an ordinance approving a development agreement previously adopted by the Santa Ana City Council would become effective if Ordinance No. NS-2649 is approved.

  Partisan Information

Neigbhors For a Better Santa Ana/No On Measure A
Measure A represents the worst aspects of city planning. Neighbors For a Better Santa Ana is a growing organization of Santa Ana voters who collected over 14,000 signatures to bring this issue to ballot. Join your neighbors and Vote No on Measure A if you too are fed up with poor city planning, political corruption, and elected officials who favor developer campaign donations over the voices of their constituents.
Suggest a link related to Measure A
Links to sources outside of Smart Voter are provided for information only and do not imply endorsement.

Arguments For Measure A Arguments Against Measure A
Vote YES on Measure A. Let's make Santa Ana the Number One City in Orange County

Santa Ana can once again be the number one city in Orange County. It's up to you. The key to our future is up to you. The key to our future is a clean, safe, prosperous downtown. Your YES vote on Measure A will approve the construction of One Broadway Plaza, a 37-story office building that will be the most prestigious in Orange County. The project includes restaurants, a public plaza, shops and parking, all within walking distance of the Civic Center.

One Broadway Plaza is the Centerpiece of a Master Plan to Rebuild olaur Downtown.

Downtown Santa Ana is a better place to live and do business because of projects like the artist's village, the Performing Arts and Event Center, and the Orange Count High School of the Arts. One Broadway Plaza will continue the improvement of our downtown by creating a major NEW business and financial center.

Your YES vote on Measure A Means Jobs and Opportunities

One Broadway Plaza will bring good paying construction jobs, which will be a big boost to our local economy. One Broadway Plaza will attract major corporations, which will substantially increase employment opportunities for Santa Ana residents. These new employees will also support our local businesses.

Your YES vote on Measure A Means Millions of Dollars for our Schools, Police, Fire Protection and Road Improvements.

As part of the development of One Broadway Plaza, the city will receive 12 million dolrs in local road improvements at no cost to the taxpayers. Additional millions in property and sales tax revenues will improve Santa Ana schools, police and fire protection.

Citizens for Economic Growth

Santa Ana must have the right development to create sustainable growth. One Broadway Plaza (OBP) is an example of development in the wrong place: a skyscraper and parking garage proposed for the Broadway historical corridor. High density development belongs near freeway exits, clost to buildings of similar form and function.

This is the wrong place for a tower nearly three times as tall as the Reagan Courthouse. The site is directly across from El Sol Elementary, and adjacent to the Orange County High School of the Arts and a planned elementary arts academy. OCHSA students are endangered because City Council has voted to reopen 10th Street between main and Sycamore for OBP traffic.

The Environmental Report (EIR) says this skyscraper will add more than 6, 000 vehicle trips daily to our overcrowded streets, and will degrade traffic "below acceptable service levels." The EIR further states that negative impacts "cannot be mitigated," and that annual revenue taxes generated will be less than $320,000. Is this worth the huge increase in traffic, draining City services, and endangering children? No amount of developer money or promises will prevent traffic gridlock and other negative impacts if OBP is built at this location.

This project is the same kind of bad planning that in the past has created many of the problems that plague us today. A "No" vote will not kill development at this location, but future development must be consistent with surrounding density and uses.

Don't be fooled by the big-money campaign supporting this project. Signs and statements from developers mean only that they have lots of dollars to invest. It doesn't mean that this building belongs in this location.

OBP is in The Wrong Place. Vote NO on One Broadway Plaza.

Full Text of Measure A
ORDINANCE NO. NS-2649

AN ORDINANCE OF THE CITY OF SANTA ANA REZONING THE PROPERTY LOCATED AT ONE BROADWAY PLAZA FROM MIDTOWN SPECIFIC PLAN NO. 3 (SP-3) TO ONE BROADWAY SPECIFIC DEVELOPMENT DISTRICT (SD-75) (AA NO. 2004-01); AMENDING THE MIDTOWN SPECIFIC PLAN (ZOA NO. 2004-02) AND ADOPTING THE ONE BROADWAY SPECIFIC DEVELOPMENT DISTRICT (SD-76)

THE PEOPLE OF THE CITY OF SANTA ANA ORDAIN AS FOLLOWS:

Section 1. It is hereby found and determined: A.Applicant is requesting approval of various entitlements in order to construct a thirty-seven (37) story, 493 feet in height, office tower located at One Broadway.

B.On February 23, 2003, the Planning Commission held a duly noticed public hearing, and by a vote of 6:1 (Sinclair opposed) voted to recommend that the City Council:

1.Certify and adopt the Final Environmental Impact Report No. 99-01, the Mitigation Monitoring Program, and the Statement of Overriding Considerations.

2.Adopt an ordinance approving the rezoning the property located atOne Broadway Plaza from Midtown Specific Plan No. 3 (SP-3) to One Broadway Specific Development District (SD-75), Amendment Application No. 2004-01.

3.Adopt an ordinance amending to the Midtown Specific Plan (SP-3) (ZOA No. 2004-02).

4.Adopt a resolution amending the General Plan of the City of Santa Ana to increase the Floor Area Ratio to 2.9, to classify streets as Local Commercial Streets, and to modify the Urban Design Element (GPA No. 2004-01).

The City Council of the City of Santa Ana held a duly noticed public hearing on the above said actions for One Broadway on March 15, 2004, and at that time considered all testimony, written and oral. After closing this hearing, the City Council directed that a Development Agreement be negotiated.

D.On June 14, 2004, the Planning Commission, held a duly noticed public hearing, and by a vote of 6:1 (Sinclair opposed) voted to recommend that the City Council:

1Adopt additional mitigation measures in response to comments from the Santa Ana Unified School District.

2.Adopt an ordinance approving Development Agreement No. 2004-01,

3.Adopt a resolution approving Tentative Parcel Map No. 2004-02 (County Map No. 2003-262) as conditioned.

E.On July 6, 2004, a second City Council meeting was scheduled and was continued by the City Council to July 19, 2004.

F.On July 19, 20049 the aforesaid hearing was held and at that time the City Council considered all testimony, written and oral.

G.Amendment Application No. 2004-01 has been filed with the City of Santa Ana to change the zoning district designation of certain real property located at One Broadway from Midtown Specific Plan No. 3 (SP-j) to the One Broadway Specific Development District (SD-75).

1.SD-75 would allow professional and business offices; banks and similar financial institutions; service and commercial retail uses; restaurants; nightclubs, bars and indoor entertainment (with a Conditional Use Permit); coffee houses (with a Conditional Use Permit); and banquet facilities (with a Conditional Use Permit).

2.Amendment Application No. 2004-01 is consistent with the General Plan, including but not limited to its goals and policies to:

a.Promote the balance of land uses to address basic community needs. Land Use Element Goal No. 1.0.

b.Promote land uses which enhance the City's economic and fiscal viability. Land Use Element Goal No. 2.0.

c.Support developments that create a business environment that is safe and attractive. Land Use Element Policy No. 2.8.

d.Enhance development sites and districts which are unique community assets that enhance the quality of life. Land Use Element Goal No. 4.0.

e.Encourage high intensity office development to attract major tenants that will contribute to cultural and business activities of the central city. Land Use Policy No. 1.3.

f.Support projects that contribute to the redevelopment and revitalization of the central city urban areas. Land Use Policy No. 2.7.

g.Create an opportunity for Class A office space suitable for acquisition of major, high profile tenant in the Downtown Development Area. Land Use Policy No. 2.11.

h.Encourage large-scale office development with ancillary retail in the proximity of the Civic Center Complex, Downtown and Midtown urban areas. Land Use Policy No. 2.12.

3.The City Council has weighed and balanced the general plan's policies and has determined that based upon this balancing that the One Broadway project is consistent with the purpose of the general plan.

4.The Council has examined all of the goals and policies of the general plan, including:

a.Promote the balance of land uses to address basic community needs. Land Use Element Goal 1.0.

b.Promote land uses which enhance the City's economic and fiscal viability. Land Use Element Goal 2.0.

c.Support developments that create a business environment that is safe and attractive. Land Use Element Policy 2.8.

d.Enhance development sites and districts which are unique community assets that enhance the quality of life. Land Use Element goal 4.0.

e.Encourage high intensity office development to attract major tenants that will contribute to cultural and business activities of the central city. Land Use Policy No. 1.3.

f.Support projects that contribute to the redevelopment and revitalization of the central city urban areas. Land Use Policy No. 2.7.

g.Create Class A office space suitable for acquisition of major, high profile tenant in the Downtown Development Area. Land Use Policy No. 2.11.

h.Encourage large-scale office development with ancillary retail in the proximity of the Civic Center Complex, Downtown and Midtown urban areas. Land Use Policy No. 2.12.

5.The City Council also adopts as findings all facts -presented in the Requests for Council Action dated March 15, 2004, July 6, 2004, and July 19, 2004 accompanying this matter.

6.For these reasons, and each of them, Amendment Application No. 2004-01 is hereby found and determined to e consistent with the General Plan of the City of Santa Ana and otherwise justified by the public necessity, convenience, and general welfare.

H. Zoning Ordinance Amendment No. 2004-02 has been filed with the City of Santa Ana to amend the Midtown Specific Plan (SP-3) to eliminate the area of the One Broadway Design District from SP-3.

I. Final Environmental Report No.99-01, the Mitigation Monitoring Program, and the Statement of Overriding Considerations which came before the City Council on March 15, 2004, and was approved and adopted by resolution at the second duly noticed public meeting held on July 19, 2004.

At the July 19, 2004 meeting, the City Council also introduced an ordinance rezoning the property (AA No. 2004-01), adopted a resolution amending the City's General Plan (GPA No. 2004-01) and a resolution approving Tentative Parcel Map No. 2004-02. This ordinance incorporates by reference, as though fully set forth herein, the resolutions and said Final Environmental impact Report, Mitigation Monitoring Plan, and Statement of Overriding Considerations, and all their respective findings and conclusions in support of this ordinance.

J. On October 4, 2004, a referendum petition against this Ordinance was certified, requiring the ordinance to be either repealed or submitted to the voters for approval. On November 15, 2004 the City Council decided to submit this ordinance to the voters.

Section 2. The real property located at One Broadway is hereby reclassified from Midtown Specific Plan. No. 3 (SP-3) to One Broadway Specific Development District (SD-75). Amended Sectional District Map number 12-5-10, showing the above described change in use district designation, is hereby approved and attached hereto as Exhibit "A" and incorporated by this reference as though fully set forth herein. (AA No. 2004-01).

Section 3. Midtown Specific Plan No. 3 (SP-3) is hereby amended as set forth in Exhibit `B", attached hereto and incorporated as though fully set forth herein. (ZOA 2004-02).

Section 4. One Broadway Plaza Specific Development District (SD-75) as set forth in Exhibit "C", attached hereto and incorporated as though fully set forth herein, is approved adopted in its entirety.

Section 5. This ordinance shall not be effective unless and until Resolution No. 2004-021 and Ordinance No. NS-2656 becomes effective. If said ordinance or resolution are for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, or otherwise do not go into effect for any reason, then this ordinance shall be null and void and have no further force and effect,

Section 6. If any section, subsection, sentence, clause, phrase or portion of this ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this ordinance.

The City Council of the City of Santa Ana hereby declares that it would have adopted this ordinance and each section, subsection, sentence, clause, phrase or portion thereof irrespective of the fact that any one or more sections, subsections, sentences, clauses, phrases, or portions be declared invalid or unconstitutional.

Section 7. This ordinance shall become effective only upon the approval by a majority of the voters of the City of the Santa Ana at the April 5, 2005 special election.


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Created: June 9, 2005 12:57 PDT
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