Candidate for
Board Member; El Toro Water District

Edward J. Fern 25662 Po Avenue Mission Viejo, California 92691-3846 edfern@time-to-profit.com 949-378-5407

Mr. Fern is president of Time-to-Profit, Inc., a consultancy focused on project management and product development. His career in Information Technology and Product Development began in 1973. He has held director level positions with Sprint, Control Data Corporation, and TRW. He earned an MS in Technology Management from Pepperdine University in 1992, his Project Management Professional designation in 1998, and his New Product Development Professional in 2003. Ed teaches project management, business process improvement, and product development.

SERVICE:

• Director of Education, American Society for the Advancement of Project Management, 2005
• Sponsor, Project Management Institute, California Inland Empire Chapter, 2002
• Board Member, Product Development and Management Association, Southern California Chapter, 2001 to 2003.
• Board Member and Vice-President of Professional Development, Project Management Institute, Orange County Chapter, 1999 to 2003.
• Board Member, Newsletter Publisher, and Specialty Show Secretary, Irish Setter Club of Greater Kansas City, 1974 to 1976.
• Board Member and President, Country Club Homes Association, Kansas City, 1973 to 1982.

• International Institute of Business Analysis and the local chapter in Orange County
• Project Management Institute and local chapters in San Diego, Orange County, Inland Empire, Los Angeles, Gdansk, Moscow, Krasnoyarsk, Bucharest, and Kiev.
• American Society for the Advancement of Project Management
• International Project Management Association
• Product Development and Management Association.

• Master of Science in Technology Management, Pepperdine University, 1992
• Project Management Professional, Project Management Institute, 1998
• New Product Development Professional, Product Development and Management Association, 2003

• Time-to-Profit Project Management: A Primer for Project Managers in Commercial Project Development, Time-to-Profit, Inc., 1999 published in English, Russian, Romanian, and Brazilian Portuguese.
• Six Steps to the Future: How Mass Customization Is Changing Our World, Time-to-Profit, Inc. 2003 published in English, Russian, Romanian, and Brazilian Portuguese.
• "Time to Market Project Management: Expanding the Role of Project Management in Commercial Product Development," PM Network, January, 1999
• "Successful Innovation Management: System or Serendipity?" Cutter IT Journal, November 2004, with Vladimir Liberzon.
• "Разработка Продукта И Роли Менеджеров Проекта" ("Understanding Product Development and the Roles of Project Management"), Управление проектами и программами (Managing Projects and Programs), a publication of SOVNET, a Russian project management association, November 2006.
• "How Words Limit Our Thinking" PM Practice Magazine, December 2007
• "How Words Limit Our Thinking, Part 2" PM Practice Magazine, February 2008
• "Opportunities in a Problem" PM Practice Magazine, April 2008
• "Completion Confidence Measurement Tractatus" PM World Today, January 2011, with Mojtaba (Moj) Zarei-Kesheh
• "Humility: A Project Management Skill" PM World Today, February 2011
• "Efficiency vs. Effectiveness" PM World Today, May 2011
• "Credible Physical Percent Complete: The Pillar of Earned Value (EV)!" PM World Today, May 2011, with Mojtaba (Moj) Zarei-Kesheh

• Ural State Technical University (Ekaterinburg, Russia)
• Kazakhstan National Technical University (Almaty, Kazakhstan)
• Project Management Research Committee (Beijing, China)
• Mxi Technologies (Ottawa, Canada)
• X.25 and Petrobras (Brasilia, Manaus, Sao Paulo, Rio de Janeiro in Brazil)
• L-3 Communications + WESCAM (Burlington, Canada)
• Russian Aluminum (Moscow, Russia)
• Institute for Sustainable Development (Vladivostok, Russia)
• Spider Management Technologies (Moscow and Chelyabinsk in Russia, Minsk in Belarus, Kiev and Odessa in Ukraine, Bucharest in Romania)
• Technopark Idea (Kazan, Russia)
• Kavaq Business Intelligence (Kuala Lumpur in Malaysia, Singapore)
• United States Navy Region Southwest + NAVAIR (San Diego, CA)
• National Oilwell Varco (Anaheim, CA).
• Lawson Software (Irvine, CA)
• Los Angeles County Sheriff's Department (Norwalk, CA)
• Los Angeles County Information Systems Advisory Board (Cerritos, CA)
• Motorola Corporation (San Diego, CA)
• Aztec Engineering (Irvine, CA)
• The Orange County Register (Santa Ana, CA)
• The Irvine Company (Newport Beach, CA)
• American Graduate University (Covina, CA)
• University of California at Irvine, Riverside, and San Diego Extension Divisions
• RCG Information Technology (Irvine, CA)
• Management Concepts, Inc. (Tysons Corner, VA)
• The Eastman Group (Irvine, CA).
• Sprint (Overland Park, KS)
• Southern California Gas Company (Monterey Park, CA)

• Improved Infonet's European marketing effort by implementing a second "showpiece" Network Control Center in Brussels.
• Enhanced Infonet's domestic marketing effort by building a new "showpiece" Network Control Center in El Segundo.
• Introduced an SNMP manager of managers to monitor and control network elements.
• Optimized Infonet's network topology to reduce circuit costs from 30.4% to 25.6% of network revenue.

• Implemented the Bankruptcy Notification product which reduced the average personal bankruptcy notification time from six weeks to seventy-two hours. This product generates in excess of $100K per month.
• Created a certification program to validate third party systems used by customers in buying and evaluating credit reports and influencing credit report buying decisions in excess of $15 million each month.
• Consolidated data entry operations from eleven locations to a single operation. Eliminated a customer disturbing 42 day backlog and reduced staff by 34%. Director, Network Services
• Integrated the voice and data networks of two nationwide credit reporting entities, driving combined operating expenses and head count down by 17% in the post-integration year.
• Re-engineered the distribution network to provide diverse data paths to volume customers while reducing running rate costs by 20%.
• Initiated outsourcing of the X.25, dial portion of the network to achieve a 60% operating cost reduction.
• Led the disaster recovery team that restored network service within 17 hours following the 1989 Loma Prieta earthquake. Manager, Advanced Technologies
• Introduced DB2 to rewrite the billing system to meet customer demand for enhanced reporting capabilities, consolidation, and volume discount flexibility.

• Provided pre-sales marketing and technical support for the Supra-Link product for the electronic circuit design simulation, nuclear power plant, and petroleum reservoir modeling markets.
• Prepared technical responses to requests for proposals, involving mainframes, operating systems, applications and telecommunications.

• Developed Supra-Link, an integrated hardware and telecommunications software system service offering which provided remote access to United's Cray super computer from user VAX operating system environments.
• Managed twenty-two systems analysts responsible for maintenance and enhancement of a proprietary operating system software.

• Arranged financing, acquired, and managed residential rental properties.