Marketing Strategy

By Casey J. Lucius

We need to target the students and families associated with the six surrounding colleges and universities.

Pacific Grove needs a comprehensive marketing plan. The Chamber of Commerce does a great job marketing for our local businesses. The County Visitors Bureau markets for our hotels and golf course. However, there are these great gems in Pacific Grove that get left out, such as the library, the museum, the butterfly sanctuary, Parents Place, Caledonia Park, and the Rec Trail. These are all great attractions for families, and they are free!

Pacific Grove needs to devise a marketing strategy to target the students, staff, faculty, and families associated with DLI, NPS, MIIS, MPC, CSUMB, and the College of Law. These are people who live in the area who would come to Pacific Grove to shop, dine, and play, and most importantly, they can return every weekend. Ultimately, we want Pacific Grove to be the city of choice for people to rent or buy homes, to send their children to school at Pacific Grove Unified School District, to volunteer on PG boards and commissions, and generally to become stakeholders in our community.