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Smart Voter
Contra Costa County, CA November 6, 2012 Election
Measure O
Business License Fee Advisory Measure
City of Richmond

Advisory Vote Only

Pass: 18672 / 65.03% Yes votes ...... 10042 / 34.97% No votes

See Also: Index of all Measures

Results as of Dec 3 1:05pm, 100.0% of Precincts Reporting (53/53)
Information shown below: Impartial Analysis | Arguments |

ADVISORY VOTE ONLY: Should the proceeds of any business license fee measured by the serving, providing, or trading of sugar-sweetened beverages be used to: have more after school sports programs, make them less expensive and provide adequate sports fields; allow healthier school meals, nutrition classes and cooking classes; provide medical care for children with diabetes who can't afford care; and support other worthy projects to prevent and treat diabetes and childhood obesity?

Impartial Analysis from City Attorney
If approved, Measure N would impose a business license tax measured by the volume of sugar-sweetened drinks served, provided or traded to consumers by businesses in the City.

This measure presents the following advisory question:

Should the proceeds of any business license tax measured by the serving, providing, or trading of sugar-sweetened beverages be used: to have more after school sports programs, to make them less expensive and to provide adequate sports fields; to allow schools to provide healthier school meals, nutrition classes and cooking classes; to provide medical care for children with diabetes who can't afford care; and to support other worthy projects to prevent and treat diabetes and childhood obesity?

Approval of this advisory measure would not be binding on the City Council but would express the desire of voters that the proceeds of the tax imposed by Measure N be spent on:

school sports programs
sports fields
healthier school meals
nutrition and cooking classes
medical care for low-income children with diabetes; and
to prevent and treat diabetes and childhood obesity.

A copy of the full text of this ballot measure is available, free of charge, by telephoning the City Clerk's Office at (510) 620-6513 or at the City of Richmond's webpage: http://www.ci.richmond.ca.us

Bruce Goodmiller City Attorney

 
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Arguments For Measure O Arguments Against Measure O
Vote "Yes" on Measure 0, advising Richmond city officials to fund athletic fields and children's anti-obesity programs with Measure N proceeds. Measure N will help kids consume less sugary drinks, just as cigarette taxes contributed to dramatic cuts in teen smoking. Together, Measures N and 0 will help us reverse the childhood obesity epidemic, saving our kids from being the first generation to die younger than their parents' generation.

As 5 of 7 Richmond City Council Members, we pledge that if Measures N and 0 pass, we'll honor the voters will by using every cent for children's anti-obesity programs:

sports fields
after-school sports programs
nutrition education and cooking classes
assisting uninsured diabetic kids

We couldn't earmark proceeds from Measure N because that requires a 2/3 vote - virtually impossible when Big Soda spends huge amounts on a campaign of lies.

Big Soda Lie It's a "beverage tax"
Truth: Unsweetened beverages (milk, 100% juices, water) aren't impacted. Drinks with added caloric sweetener, like soda and sports drinks, are.

Big Soda Lie Taxing sugary drinks won t reduce consumption; people will just buy them outside Richmond.
Truth: Big Soda's own research anticipates 15% reduction. And if the only impact was consumers buying outside Richmond, why is Big Soda spending gazillions against the measure?

There will be many more lies. Just open your mailbox... and take them with a grain of sugar.

Just like Big Tobacco, Big Soda knows voters strongly support protecting our kids from proven health risks. Big Soda depends on expensive, deceptive campaigns to protect Big Profits.

Do you trust...

The American Medical Association, the American Academy of Pediatrics, and the American Association of Retired Persons (which all support a sugary drinks tax).

or

Big Soda?

Vote "Yes" on Measures N and 0.

Dr. Jeff Ritterman, M.D., Cardiologist, Councilmember, City of Richmond

Gayle McLaughlin, Mayor, City of Richmond

Tom Butt, Councilmember, City of Richmond

Jovanka Beckles, Councilmember, City of Richmond

Jim Rogers, Councilmember, City of Richmond

None filed.


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Created: December 17, 2012 13:44 PST
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