Jobs, jobs, jobs my focus from the beginning of my campaign last year was jobs and it will continue to be!

By Jim Morrison

A beach area resident since 1959, I am 53 years old, my leadership skills are maturity, wisdom, problem solving and diplomacy, and the abilities to bring together opposing sides and come to an agreement, an independent candidate, with the vision to move the city forward! The 20 years of civic service, I have invested in the community of Pacific Beach, I feel it is my responsibility to represent you at city hall!

Jobs, jobs, jobs my focus from the beginning of my campaign last year was jobs and it will continue to be! City wide community store fronts as job and businesses creations centers! Change our cul de sac economy to a crossroad economy, to compete with other cities! We cannot give up, I have to make things right, for you, your family and city hall, there is hope!

If you have questions, please call 858 274-7581 or email at jmorrison.55@att.net

I have invested 20 years civic service in the community, which I believe prepare me for the city council.

The first members of my staff will be an accountant and attorney to go over the budget, and the business regulations to cut red tape.

City wide community store fronts as job and businesses creations centers, staff with retired business professional to help people find jobs and start small business!

Long term our transportation infrastructure, rail, cargo ships and airport, will have to be address in San Diego, instead of relying on Los Angeles.

I want to create these opportunity, to generate the taxes and fees, to go back into the city treasury, to get rid of the red ink at city hall!

Q: While San Diego has been called "Enron by the Sea," some measures have been taken to restore its financial credibility. What further action needs to be taken to ensure the city's stability?

Morrison: I'd like to see us go back to putting some money in the bank. When I first started on the planning committee in the early '90s, our council representatives informed us that the city had a billion dollars in the bank. It seems like almost every municipality is investing in Wall Street and for higher gain. I'd like to see us go back to something that we can actually in a time of economic downturn or emergency go to an actual bank and obtain some funds.

Q: Downtown and Uptown struggle with how to care for the homeless. Many proposals exist to help solve the problem but what do you think is the bottom-line answer for serving San Diego's homeless population?

Morrison: My unique program in regards to the homeless is actually putting them back to work. I'd like to see a more aggressive campaign from the City Council and the Mayor's Office in regards to enticing companies to come to San Diego and/or grow the companies that are here. In the short term there is a proposal for a homeless shelter at the World Trade building in downtown San Diego and I'd like to see that move forward. But in the long run I miss the 1990's when everyone was working and I'd like to see us put everyone back to work.

Q: Which two issues in your part of Uptown require the most urgent action and what is your plan to address them? (Uptown's District 2 neighborhoods include Old Town, Mission Hills, Bankers Hill/Park West and Little Italy.)

Morrison: From what I understand they're worried about density and height limits, if I understand correctly, from one of the projects that was trying to get off the ground in Hillcrest. Another thing that comes to mind I was reading in your publication in regards to the parking meters. It seems to be like there is infighting going on in regard to splitting off and the funds not being divvied up. Each community feels that they're not getting their fair share. I'd like to get in and mediate that. Also, I'm worried about because of the lack of horse patrols in Balboa Park that we might see a resurgence in crime. Those were an extreme deterrent in that park.

City finances

Jim Morrison: A 2001 District 2 City council candidate, Morrison said making the city business friendly to manufacturers can help dig the city out of a looming budget crisis.

"Those jobs with small businesses generate taxes and fees that go back into city coffers. Another program I would like to start is to utilize community storefronts, staffed by retirees that would help with job-skill training for small businesses [to apply] for grants or federal funds. I think that's an obligation of any generation is to teach the next generation all these things." He also said that the city should not be borrowing money to fix streets

Unfunded pension liabilities

Morrison: "We need to sit down at the table with the city's employees and ask them for some concessions ... the pie has really grown smaller and we really need to have them meet the city halfway or part of the way to resolve some of the city's financial shortfalls. It not only affects the safety of the public but it also affects their safety ...We can't [declare] bankruptcy we'd have to sell Balboa Park and the other jewels we have in this city and nobody would like to see that happen."