Candidate for
Board Member; Palomar Pomerado Health System

Bruce G. Krider 1218 White Sands Drive San Marcos, CA 92078 760-597-2909 (office) bgkrider@ahca.com

SUMMARY OF EXPERIENCE

Hospital Administrator - 12 Years

Consultant in Healthcare Finance, Hospital Development, Hospital Accreditation and Healthcare Industry Valuation- 18 Years

California Hospital System Trustee- 3 Years

EDUCATION

B. A., DOUBLE MAJOR (INTERNATIONAL BUSINESS TRACK): SOCIOLOGY AND SPANISH, MINOR: BUSINESS ADMINISTRATION, Elmira College, Elmira, New York 1972.

M. A., HEALTH CARE ADMINISTRATION, THE GRADUATE SCHOOL OF GOVERNMENT AND BUSINESS ADMINISTRATION, The George Washington University, Washington, D.C. 1976.

EXECUTIVE PROGRAM - NATIONAL HEALTH CARE MANAGEMENT CENTER, ORGANIZATIONAL OBJECTIVES PROGRAM, The Wharton School of Business, University of Pennsylvania, Philadelphia, PA 1979

GRADUATE, DEFENSE LANGUAGE INSTITUTE (SPANISH), Department of Defense, Presidio of Monterey, Monterey, CA. 1968

HOSPITAL AND HEALTHCARE CONSULTING EXPERIENCE

AMERICAN HEALTH CARE APPRAISAL, LLC. San Marcos, CA.

NOTEWORTHY CLIENTS. Assisted the following clients to improve financial or hospital materials management operational systems or provided accurate financial values for a variety of purposes: Baylor Healthcare (Dallas), Loma Linda Medical Center (Loma Linda, CA), State of Texas, University of California Medical System, FDIC, City of Los Angeles, GE (General Electric-Sao Paulo, Brasil), National Bank of Detroit, ScrippsHealthcare (San Diego), Mercy Healthcare, Bank of America, Residual Value Inc. (Stamford, CT), IRS.

ADVANCED HEALTHCARE SYSTEMS, LLC. Shanghai, PRC

CYBERMED INTERNATIONAL, INC. San Marcos, CA.

CARDIFF ASSOCIATES, INC. La Jolla, CA.

NOTEWORTHY CLIENTS. Assisted the following organizations significantly improve their revenue through our changes in their medical staff organization: Columbia-HCA, National Medical Enterprises, Health One, HealthTrust, Little Company of Mary, Sacred Heart Health.

ARBOR ASSOCIATES, INC. Petoskey, MI.

HOSPITAL ADMINISTRATION EXPERIENCE

GRAND TRAVERSE REGIONAL HEALTH CARE SYSTEMS Traverse City, MI.

Increased Medicare Reimbursement by 35%. Through a combination of efforts and over 18 months was successful in getting HCFA to increase rates to our facility by 35%.

Set up Complete Manual of Hospital Operational Policies. Developed an entire hospital-wide policy manual covering all aspects of operation.

Developed Successful Program in Healthcare "Guerrilla" Marketing. Effectively marketed and competed against much larger, better known and well-entrenched competitors through effective program of customer relations, quality service and guerrilla marketing strategies. Presented techniques at an annual meeting of the National Association for Healthcare Marketing Executives.

Established Chemical Dependency Center. Provided the leadership andserved as Board Chair of an exclusive, free-standing chemical dependency center.

Provided Regional Hospital Leadership to Consortium of Hospitals in Region. Developed a hospital consortium (Regional Lakes Health Consortium, Northern MI) to cooperate and coordinate inter-hospital strengths in order to increase the collective ability of each organization to serve it's market and compete effectively against larger competing hospitals.

Established the First Sleep Disorder Center in Region. Developed a regional Sleep Disorder Clinic to serve Northwestern MI.

Re-organized Hospital to Increase Revenue Streams and Improve Patient Care. Reorganized a single community hospital into a non profit holding company with one for profit venture capital subsidiary and three non profit subsidiaries: a medical property management company, a healthcare venture capital company, a healthcare foundation.

Developed the first ACLS Services Education Program in Region. Spearheaded the first advanced cardiac life support ambulance system and certified ACLS education program in northwestern MI.

Successful in Dealing with Organized Labor. Effectively defeated multiple attempts by the United Steel Workers International to organize the non-organized employees of the organization. Successful in decertifying one professional union in Michigan. Implemented programs to resolve and prevent future interest in bargaining units.

SAGINAW OSTEOPATHIC HOSPITAL Saginaw, MI.

SAGINAW GENERAL HOSPITAL Saginaw, MI. Assistant Director of Management Services / Hospital Administrator of Satellite Hospital. Assisted in implementing "Operation Outreach" a Kellogg Grant, designed to provide sophisticated management and increased clinical capability to rural hospitals in east central Michigan. 1976-1978

SAGINAW GENERAL HOSPITAL & SAGINAW OSTEOPATHIC HOSPITAL Saginaw, MI.

ELMIRA PSYCHIATRIC CENTER Elmira, NY.

ARNOT OGDEN MEMORIAL HOSPITAL Elmira, NY.

LEGISLATIVE & REGULATORY

UNITED STATES DEPARTMENT OF HEALTH, EDUCATION AND WELFARE Rockville, MD.

MICHIGAN HOSPITAL ASSOCIATION, Lansing, MI.

Expert Witness and Representative. Represented the state hospital association at the State Legislature and to the Michigan Department of Public Health opposing legislation that would create capital expenditures limitation on hospitals in the state. 1985

Appointed Representative for Regulatory Change. Also served on a State Department of Public Health Task Force representing the Michigan Hospital Association regarding the development of Certificate of Need Criteria for rehabilitation facilities. 1986

Chairman, Michigan Hospital Association, Committee on Public Relations and Marketing. Asked to chair association committee on public relations at a crucial time when the hospitals of the state were being vilified by various interest groups in an attempt to place a cap on hospital spending. 1986

MEDICARE LEGISLATION

Developed for U.S. Congressional staff the case and language for the addition of an amendment to the Medicare statutes to add another classification of hospitals to receive more equitable reimbursement under the Consolidated Omnibus Budget Reconciliation Act (COBRA) of 1986. 1984-1986

HEALTHCARE FACILITIES ACCREDITATION

HEALTH-RELATED COMMUNITY SERVICE

Board Member, Palomar-Pomerado Health Foundation 2002- 2003

Board Member, Palomar Pomerado Health System, November, 2003-Present.

Committee Posts, Past and Present:
Strategic Planning Committee 2003-present
Audit Committee 2005-present
Finance Committee 2003
Governance Committee, 2003
Quality Committee, 2004-Present
Chairman, Building and Grounds 2005-Present

MILITARY

United States Marine Corps, 1966-1970. Honorable Discharge in 1970. Held Top Secret Naval Security Group Clearance

PRESENTATIONS

Developing Your Own Wellness Program, Campus Day for Fitness, Northwestern MI College, Traverse City, MI, May, 1983

Guerrilla Marketing - How to Market Your Healthcare Organization When There's Overwhelming Competition, Association of Healthcare Marketing Executives, Orlando, FL, April 15, 1985

How to Develop a Cost-Effective Health Care System in Russia, International Healthcare Conference, Medicina Polyclinic, Moscow, Russia, October 2, 1999.

Observations of Thirty Years in Private Healthcare, East International Hospital, Shanghai, PRC, March 20, 2003.

U.S. Hospital Medical Staff Organization, Southwest Hospital, Chongqing, PRC, November 15, 2003.

Western Hospital Management in China, Ruijin Hospital, Shanghai, PRC, March 1, 2004.

Characteristics of the Top 100 Hospitals in the U.S, 2004 Summit Conference on Modern Hospital Architecture, South Asian International Hotel, Wenzhou, PRC, March 3, 2004.

The Practical Aspects of Hospital Administration Today in the U.S., Ruijin Hospital, Shanghai, PRC, August 27, 2004

Characteristics of Hospitals that Provide the Highest Quality of Care. Shanghai Public Health Center, Shanghai, PRC, February 2, 2005.

Improving the Chinese Healthcare System, 2005 China Healthcare Management Forum, Chinese Europe International Business School, Shanghai, PRC, September 5, 2005

What's Ailing the Chinese Healthcare System. Television Interview, CNBC Asia, Shanghai, September 6, 2005

TEACHING

NATIONAL UNIVERSITY, San Diego, CA. CHAPMAN UNIVERSITY San Diego, CA. Adjunct Professor. Taught both graduate and undergraduate management and hospital administration courses at these accredited universities. 1995