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LWV League of Women Voters of California Education Fund
Smart Voter
Santa Cruz County, CA November 2, 2004 Election
Measure Q
1/4 Cent Sales Tax
City of Watsonville

3,661 / 37.1% Yes votes ...... 6,198 / 62.9% No votes

See Also: Index of all Measures

Results as of Nov 23 10:56am, 100.0% of Precincts Reporting (21/21)
Information shown below: Impartial Analysis | Arguments | Full Text

Shall the City of Watsonville adopt a sales tax increase of one-quarter percent?

Impartial Analysis from City Attorney
If adopted, this Measure would increase the sales tax in Watsonville by 1/4%. The sales tax is sometimes referred to as "transaction and use" tax. The present sales tax rate in Watsonville is 8%. This measure would therefore increase the rate to 8 1/4% (8.25%). The proposed increase would be imposed just like the present tax; upon the sale of tangible personal property sold at retail within the City limits and upon the storage, use, or other consumption of tangible personal property purchased from any retailer in the City limits. All revenue from the proposed tax would go into the City's General Fund and would be used by the City to pay for general City operations and services. This ballot measure is therefore a "general purpose tax" rather than a "special purpose tax" and requires a single majority vote.

s/ Alan J. Smith Santa Cruz County 44-528 9305

  News and Analysis

Watsonville Register-Pajaronian

Santa Cruz Sentinel
Suggest a link related to Measure Q
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Arguments For Measure Q Arguments Against Measure Q
Watsonville has always been managed in a financially responsible manner and has consistently focused on serving city residents. Unfortunately, the State of California has continued to take money away from local governments to balance the state budget. This has created financial hardships for our city and placed us in a position of having to cut back on essential services. This year alone, the State has taken almost $500,000 from the City of Watsonville. At the same time, the economic downturn has resulted in less revenue to our city. We must protect our services and be responsive to the community's needs for Police, Fire, Parks and Recreation. As our city changes we need more Police Officers, Paramedics and Fire Fighters. We need to provide improved Parks and expanded Recreational opportunities for our children, adults and seniors. Increasing the sales tax by 1/4% will give us the opportunity to improve these services, which are so important to our residents.

Faster response time by public safety means more lives saved. More recreation activities mean our residents will have opportunities to participate in sports, arts and educational activities. Expanded and well-maintained parks will provide outdoor enjoyment and open space.

Measure Q will provide for these additional services.

Measure Q has broad community support because:

o It is the fairest tax, as it does not focus on any one group. It spreads the burden of additional taxes across the entire population.

o Increased sales tax revenue will pay for the most critical needs for all residents, such as police, fire, parks and recreation.

o The sales tax generated will stay in the City of Watsonville, protected from State or Federal government takeaways.

Please vote YES on Measure Q and SAVE OUR SERVICES

s/ Judy Doering-Nielsen, Watsonville City Mayor
s/ Betty Bobeda
s/ Tila Guerrero, Watsonville Business Woman
s/ Terry A. Medina, Police Chief
s/ Ben Evans, Fire Chief

No, no, no! Not another sales tax increase that will punish the hard-working people of Watsonville. Vote NO on Measure Q and stop the City from implementing yet another tax increase.

These continual increases of taxes are creating an incredible financial burden upon the citizens of Watsonville. Since our community is made up predominantly of regular working people and retirees on fixed incomes, our citizens simply cannot afford an increase of our sales tax which we would pay on almost every purchase we make at our local stores.

With the construction of several new box stores in our community, the City will be making an incredible amount of sales tax dollars off of Watsonville residents such that there is simply no need for another increase of our sales tax. In addition, since over one thousand new homes have been constructed here in the past few years, the City is making a substantial amount of money from the property tax generated from all the newly built homes. The extra taxes and fees generated from the new homes easily pay for any services that the City claims it needs to provide for the added residents to our community. If the City Council stopped wasting tax payer dollars on issues which local residents do not support then there would be no need to once again increase the taxes that are imposed upon us.

The message is simple: STOP. Stop the excessive taxation of our hard-earned money. Stop the eating away of our retirees fixed incomes. Stop the throwing away of public money on unpopular agendas that only a few council members support. Only your vote can put a stop to it.

Put a stop to another tax increase and Vote NO on Measure Q.

s/ Nick Bulaich, Local Political Commentator
s/ Alice P. Bankhead
s/ Dan Hernandez, Member of Parents United
s/ James W. Brugler, Property Owner
s/ John Machado

Full Text of Measure Q
AN ORDINANCE OF THE VOTERS OF THE CITY OF WATSONVILLE ADDING A NEW ARTICLE 10 TO CHAPTER 6 (TAXATION) OF TITLE 3 (FINANCE) OF THE WATSONVILLE MUNICIPAL CODE IMPOSING A TRANSACTIONS AND USE (SALES) TAX TO BE ADMINISTERED BY THE CALIFORNIA STATE BOARD OF EQUALIZATION NOW, THEREFORE, THE PEOPLE OF THE CITY OF WATSONVILLE, CALIFORNIA, DO HEREBY ORDAIN AS FOLLOWS:

SECTION 1. ENACTMENT. Article 10 Transactions and Use Tax Ordinance is hereby added to Chapter 6 (Taxation) of Title 3 (Finance) of the Watsonville Municipal Code to read as follows: Article 10. Transactions and Use Tax Ordinance

Sec. 3-6.1001 Title. This ordinance shall be known as the City of Watsonville Transactions and Use Tax Ordinance. The City of Watsonville hereinafter shall be called "City." This ordinance shall be applicable in the incorporated territory of the City of Watsonville.

Sec. 3-6.1002 Operative Date. "Operative Date" shall mean the first day of the first calendar quarter commencing more than 110 days after the adoption of this ordinance, the date of such adoption being as set forth below.

Sec. 3-6.1003 Purpose. This ordinance is adopted to achieve the following, among other purposes, and directs that the provisions hereof be interpreted in order to accomplish these purposes:

(a) To impose a retail transactions and use tax in accordance with the provisions of Part 1.6 (commencing with Section 7251) and Section 7285.9 of Part
1.7 both in Division 2 of the Revenue and Taxation Code which authorizes the City to adopt this tax ordinance which shall be operative if a majority of the electors voting on the measure vote to approve the imposition of the tax at an election called for that purpose.

(b) To adopt a retail transactions and use tax ordinance that incorporates provisions identical to those of the Sales and Use Tax Law of the State of California insofar as those provisions are not inconsistent with the requirements and limitations contained in Part 1.6 of Division 2 of the Revenue and Taxation Code.

(c) To adopt a retail transactions and use tax ordinance that imposes a tax and provides a measure therefore that can be administered and collected by the State Board of Equalization in a manner that adapts itself as fully as practicable to, and requires the least possible deviation from, the existing statutory and administrative procedures followed by the State Board of Equalization in administering and collecting the California State Sales and Use Taxes.

(d) To adopt a retail transactions and use tax ordinance that can be administered in a manner that will be, to the greatest degree possible, consistent with the provisions of Part 1.6 of Division 2 of the Revenue and Taxation Code, minimize the cost of collecting the transactions and use taxes, and at the same time, minimize the burden of record keeping upon persons subject to taxation under the provisions of this ordinance.

Sec. 3-6.1004 Contract with State. Prior to the operative date, the City shall contract with the State Board of Equalization to perform all functions incident to the administration and operation of this transactions and use tax ordinance; provided, that if the City shall not have contracted with the State Board of Equalization prior to the operative date, it shall nevertheless so contract and in such a case the operative date shall be the first day of the first calendar quarter following the execution of such a contract.

Sec. 3-6.1005 Transactions Tax Rate. For the privilege of selling tangible personal property at retail, a tax is hereby imposed upon all retailers in the incorporated territory of the City at the rate of one quarter of one percent (0.25%) of the gross receipts of any retailer from the sale of all tangible personal property sold at retail in said territory on and after the operative date of this ordinance.

Sec. 3-6.1006 Place of sale. For the purposes of this ordinance, all retail sales are consummated at the place of business of the retailer unless the tangible personal property sold is delivered by the retailer or his agent to an out-of-state destination or to a common carrier for delivery to an out-of-state destination. The gross receipts from such sales shall include delivery charges, when such charges are subject to the state sales and use tax, regardless of the place to which delivery is made. If a retailer has no permanent place of business in the State or has more than one place of business, the place or places at which the retail sales are consummated shall be determined under rules and regulations to be prescribed and adopted by the State Board of Equalization.

Sec. 3-6.1007 Use tax rate. An excise tax is hereby imposed on the storage, use or other consumption in the City of tangible personal property purchased from any retailer on and after the operative date of this ordinance for storage, use or other consumption in said territory at the rate of one quarter of one percent (0.25 %) of the sales price of the property. The sales price shall include delivery charges when such charges are subject to state sales or use tax regardless of the place to which delivery is made.

Sec. 3-6.1008 Adoption of provisions of State law. Except as otherwise provided in this ordinance and except insofar as they are inconsistent with the provisions of Part 1.6 of Division 2 of the Revenue and Taxation Code, all of the provisions of Part 1 (commencing with Section 6001) of Division 2 of the Revenue and Taxation Code are hereby adopted and made a part of this ordinance as though fully set forth herein.

Sec. 3-6.1009 Limitations on adoption of State law and collection of use taxes. In adopting the provisions of Part 1 of Division 2 of the Revenue and Taxation Code:

(a) Wherever the State of California is named or referred to as the taxing agency, the name of this City shall be substituted therefor. However, the substitution shall not be made when:

(1) The word "State" is used as a part of the title of the State Controller, State Treasurer, State Board of Control, State Board of Equalization, State Treasury, or the Constitution of the State of California;

(2) The result of that substitution would require action to be taken by or against this City or any agency, officer, or employee thereof rather than by or against the State Board of Equalization, in performing the functions incident to the administration or operation of this Ordinance.

(3) In those sections, including, but not necessarily limited to sections referring to the exterior boundaries of the State of California, where the result of the substitution would be to:

(i) Provide an exemption from this tax with respect to certain sales, storage, use or other consumption of tangible personal property which would not otherwise be exempt from this tax while such sales, storage, use or other consumption remain subject to tax by the State under the provisions of Part 1 of Division 2 of the Revenue and Taxation Code, or;

(ii) Impose this tax with respect to certain sales, storage, use or other consumption of tangible personal property which would not be subject to tax by the state under the said provision of that code.

(4) In Sections 6701, 6702 (except in the last sentence thereof), 6711, 6715, 6737, 6797 or 6828 of the Revenue and Taxation Code.

(b) The word "City" shall be substituted for the word "State" in the phrase "retailer engaged in business in this State" in Section 6203 and in the definition of that phrase in Section 6203.

Sec. 3-6.1010 Permit not required. If a seller's permit has been issued to a retailer under Section 6067 of the Revenue and Taxation Code, an additional transactor's permit shall not be required by this ordinance.

Sec. 3-6.1011 Exemptions and exclusions.

(a) There shall be excluded from the measure of the transactions tax and the use tax the amount of any sales tax or use tax imposed by the State of California or by any city, city and county, or county pursuant to the Bradley-Burns Uniform Local Sales and Use Tax Law or the amount of any state-administered transactions or use tax.

(b) There are exempted from the computation of the amount of transactions tax the gross receipts from:

(1) Sales of tangible personal property, other than fuel or petroleum products, to operators of aircraft to be used or consumed principally outside the county in which the sale is made and directly and exclusively in the use of such aircraft as common carriers of persons or property under the authority of the laws of this State, the United States, or any foreign government.

(2) Sales of property to be used outside the City which is shipped to a point outside the City, pursuant to the contract of sale, by delivery to such point by the retailer or his agent, or by delivery by the retailer to a carrier for shipment to a consignee at such point. For the purposes of this paragraph, delivery to a point outside the City shall be satisfied:

(i)With respect to vehicles (other than commercial vehicles) subject to registration pursuant to Chapter 1 (commencing with Section 4000) of Division 3 of the Vehicle Code, aircraft licensed in compliance with Section 21411 of the Public Utilities Code, and undocumented vessels registered under Division 3.5 (commencing with Section 9840) of the Vehicle Code by registration to an out-of-City address and by a declaration under penalty of perjury, signed by the buyer, stating that such address is, in fact, his or her principal place of residence; and

(ii)With respect to commercial vehicles, by registration to a place of business out-of-City and declaration under penalty of perjury, signed by the buyer, that the vehicle will be operated from that address.

(3) The sale of tangible personal property if the seller is obligated to furnish the property for a fixed price pursuant to a contract entered into prior to the operative date of this ordinance.

(4) A lease of tangible personal property which is a continuing sale of such property, for any period of time for which the lessor is obligated to lease the property for an amount fixed by the lease prior to the operative date of this ordinance.

(5) For the purposes of subparagraphs (3) and (4) of this section, the sale or lease of tangible personal property shall be deemed not to be obligated pursuant to a contract or lease for any period of time for which any party to the contract or lease has the unconditional right to terminate the contract or lease upon notice, whether or not such right is exercised.

(c) There are exempted from the use tax imposed by this ordinance, the storage, use or other consumption in this City of tangible personal property:

(1) The gross receipts from the sale of which have been subject to a transactions tax under any state-administered transactions and use tax ordinance.

(2) Other than fuel or petroleum products purchased by operators of aircraft and used or consumed by such operators directly and exclusively in the use of such aircraft as common carriers of persons or property for hire or compensation under a certificate of public convenience and necessity issued pursuant to the laws of this State, the United States, or any foreign government. This exemption is in addition to the exemptions provided in Sections 6366 and 6366.1 of the Revenue and Taxation Code of the State of California.

(3) If the purchaser is obligated to purchase the property for a fixed price pursuant to a contract entered into prior to the operative date of this ordinance.

(4) If the possession of, or the exercise of any right or power over, the tangible personal property arises under a lease which is a continuing purchase of such property for any period of time for which the lessee is obligated to lease the property for an amount fixed by a lease prior to the operative date of this ordinance.

(5) For the purposes of subparagraphs (3) and (4) of this section, storage, use, or other consumption, or possession of, or exercise of any right or power over, tangible personal property shall be deemed not to be obligated pursuant to a contract or lease for any period of time for which any party to the contract or lease has the unconditional right to terminate the contract or lease upon notice, whether or not such right is exercised.

(6) Except as provided in subparagraph (7), a retailer engaged in business in the City shall not be required to collect use tax from the purchaser of tangible personal property, unless the retailer ships or delivers the property into the City or participates within the City in making the sale of the property, including, but not limited to, soliciting or receiving the order, either directly or indirectly, at a place of business of the retailer in the City or through any representative, agent, canvasser, solicitor, subsidiary, or person in the City under the authority of the retailer.

(7) "A retailer engaged in business in the City" shall also include any retailer of any of the following: vehicles subject to registration pursuant to Chapter 1 (commencing with Section 4000) of Division 3 of the Vehicle Code, aircraft licensed in compliance with Section 21411 of the Public Utilities Code, or undocumented vessels registered under Division 3.5 (commencing with Section 9840) of the Vehicle Code. That retailer shall be required to collect use tax from any purchaser who registers or licenses the vehicle, vessel, or aircraft at an address in the City.

(d) Any person subject to use tax under this ordinance may credit against that tax any transactions tax or reimbursement for transactions tax paid to a district imposing, or retailer liable for a transactions tax pursuant to Part 1.6 of Division 2 of the Revenue and Taxation Code with respect to the sale to the per- son of the property the storage, use or other consumption of which is subject to the use tax.

Sec.3-6.1012 Amendments. All amendments subsequent to the effective date of this ordinance to Part 1 of Division 2 of the Revenue and Taxation Code relating to sales and use taxes and which are not inconsistent with Part 1.6 and Part 1.7 of Division 2 of the Revenue and Taxation Code, and all amendments to Part 1.6 and Part 1.7 of Division 2 of the Revenue and Taxation Code, shall automatically become a part of this ordinance, provided however, that no such amendment shall operate so as to affect the rate of tax imposed by this ordinance.

Sec. 3-6.1013 Enjoining collection forbidden. No injunction or writ of mandate or other legal or equitable process shall issue in any suit, action or proceeding in any court against the State or the City, or against any officer of the State or the City, to prevent or enjoin the collection under this ordinance, or Part 1.6 of Division 2 of the Revenue and Taxation Code, of any tax or any amount of tax required to be collected.

Sec. 3-6.1014 Severability. If any provision of this ordinance or the application thereof to any person or circumstance is held invalid, the remainder of the ordinance and the application of such provision to other persons or circumstances shall not be affected thereby.

Sec. 3-6.1015 Effective date. This ordinance relates to the levying and collecting of the City transactions and use tax and shall take effect immediately.


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