Why Diridon for Clerk?

By Rod Diridon

City Clerk is more than just a job, it is an elected post that involves public trust.

Santa Clara needs a Clerk who will serve without a sense of bureaucratic entitlement, but with a drive to keep it the All-American City that it is today. Rod Diridon is the only candidate for City Clerk who has served in elected office, for eight years on the Santa Clara City Council.

A City Clerk must also be completely unbiased, fair and accurate. Rod Diridon's record of government reform: a founding member of the Ethics Ordinance Committee and the founder and Chair of the Campaign Finance Reform Committee, have shown that he is dedicated to open and honest government.

In addition to this, there are three distinct skill-sets necessary for a City Clerk to serve at its best:

• Political knowledge: To implement good-government campaigns, a Clerk must know how politics operate in order to keep people honest. Rod has been through numerous elections and has seen the best and the worst of what they have to offer. He'll make sure that the standard is set in Santa Clara that we expect the best, and hold people accountable if they offer the worst.

• An understanding of Government in Santa Clara: It is critical to understand government, specifically in Santa Clara to be an effective Clerk. Rod Diridon has been involved directly with the City administration, committees, commissions and council, and delivered 8 balanced budgets.

• Private sector expertise: This is important both to manage the office as well as look for cost efficiencies. Rod has managed global teams of dozens of people and local teams of far fewer. He knows what it's like to work hard and will bring extensive private sector experience to the Office.